Last updated: 1 September 2026
This policy explains what personal information VERY GOOD MAN LTD (trading as VGM Happy Pets) collects when you use this website, why we collect it, and what rights you have over it.
Who we are
The data controller is VERY GOOD MAN LTD, of 66 Paul Street, London, England, EC2A 4NA. For any privacy question, email support@vgmhappypets.com.
What we collect
| Information | Why we need it |
|---|---|
| Name, email, phone, delivery address | To process, deliver and support your order |
| Order history | To handle returns, refunds and customer service |
| Payment confirmation (not card numbers) | To confirm your payment succeeded and to process refunds |
| Email address, if you subscribe | To send you the weekly new-arrivals email |
| Website usage data and cookies | To keep the site working and understand which pages are useful |
What we do not collect
We never see or store your full card number. Card payments are processed entirely by our payment provider on their own PCI-compliant systems. We receive only a confirmation that payment succeeded and the last four digits for reference.
Legal basis
- Performance of a contract — processing and delivering the order you placed.
- Legitimate interests — preventing fraud, improving the site, and answering your questions.
- Consent — marketing emails and non-essential cookies. You can withdraw consent at any time.
- Legal obligation — keeping transaction records for tax and accounting purposes.
Who we share it with
We share the minimum necessary with the companies that help us run the shop:
- Payment providers, to take payment and issue refunds.
- Fulfilment partners and carriers, to pick, pack and deliver your order — they receive your name, address and phone number only.
- Email and analytics providers, to send order emails and understand site usage.
We do not sell your personal information, and we do not share it for anyone else's marketing.
International transfers
Some of our providers operate outside the United Kingdom. Where personal data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or standard contractual clauses.
How long we keep it
Order records are kept for seven years to meet tax and accounting obligations. Marketing subscriptions are kept until you unsubscribe. Customer service emails are kept for three years.
Your rights
Under UK GDPR you can ask us to give you a copy of your data, correct it, delete it, restrict how we use it, or object to it being used. You can also unsubscribe from marketing at any time using the link in any email. To exercise any of these, email support@vgmhappypets.com and we will respond within 30 days.
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator, at ico.org.uk.
Security
This site is served over an encrypted HTTPS connection. Access to customer data is limited to the people who need it to do their job. No system is perfectly secure, but if a breach affects you we will tell you promptly.
Children
This shop is intended for adults. We do not knowingly collect personal information from anyone under 16.
Changes
If we change this policy we will update the date at the top of this page, and tell subscribers by email if the change is significant.
Questions about this policy?
Email support@vgmhappypets.com or call +44 7956 877629, Monday to Friday, 9am–6pm UK time. Postal address: VERY GOOD MAN LTD, 66 Paul Street, London, England, EC2A 4NA.